What is “poverty outreach” and how is it calculated?

Many businesses and organizations serve a mix of people above and below the poverty line. The proportion of clients that live below the poverty line represents the organization’s poverty outreach. This is also called the poverty rate of the group. To find your poverty outreach, you must average the poverty likelihoods (not the scores) of your PPI respondents. For example, if you administered the PPI to 100 people and their average poverty likelihood was 58%, you would conclude that 58% of those 100 people, or 58 people, live below the poverty line.