Center for Agriculture & Rural Development (CARD): Using the PPI to Promote Microsavings and Enhance Targeted Marketing to the Poor (2011)

In 2009, the Grameen Foundation selected CARD Bank, a Philippine microfinance institution (MFI) with over 580,000 clients, to participate in its Microsavings Initiative. This case study describes how CARD Bank has used the PPI to identify opportunities for product cross-selling.

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